I agree with you on the product placement thing - Option Period was a HUGE pointer. I think we've talked about this before, but it strikes me that the advertising industry has buried its head in the sand over this one. The technology for "TV on demand" has been available for some time now - Sky TV in the UK has been showing pay per view movies and sporting events for years and regularly shows "multistart" programmes, so it's only a matter of time before this becomes the norm. I remember reading, quite a few years ago, about how viewers would be organising their own viewing schedules - it's starting to happen now, but the industry hasn't caught up. Advertisers have had a long time to think about this, advertising revenues are falling all the time, but they don't seem to have arrived at a solution. Of course, I guess what they really need to face up to is this - PEOPLE DON'T LIKE COMMERCIALS! So of course, given the opportunity we won't watch them!
Although, saddo that I am, despite the fact that I have all the DVDs, I nonetheless watch the TWW reruns on a Sunday evening on the TV, commercials and all...
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branchandroot
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Date: 2007-07-04 07:45 pm (UTC)Of course, I guess what they really need to face up to is this - PEOPLE DON'T LIKE COMMERCIALS! So of course, given the opportunity we won't watch them!
Although, saddo that I am, despite the fact that I have all the DVDs, I nonetheless watch the TWW reruns on a Sunday evening on the TV, commercials and all...